Marketing, Sales & Service


    Business Pathway


    Marketing, the transfer of goods and services among businesses and consumers, affects the economy at every level. According to California occupational employment projections, retail trade will be the fastest-growing industry in the state. And the U.S. Bureau of Labor Statistics projects that sales and related occupations will add two million new jobs nationwide by 2012, growing by 12.9 percent. As businesses in America evolve to compete successfully in the global marketplace, a growing need exists for employees with business expertise and the ability to analyze and respond to emerging trends.

    This sector is designed to prepare learners for careers in planning, managing, and performing marketing activities. Included are four career pathways: E-commerce, which provides instruction in using electronic tools to market products and services; Entrepreneurship, which develops skills and abilities to begin and operate a business independently or with other individuals; International Trade, which focuses on understanding the global business environment; and Professional Sales and Marketing, which builds knowledge of the sales process, sales management, and marketing information management.


    (with high school diploma)
    Credit Checkers
    Customer Service Representatives
    Data Entry Clerk
    Route Salesperson
    Stock Clerks, Sales Floor
    Postal Service Mail Carriers
    Insurance Policy Processing Clerks
    Real Estate Sales Agents
    Small Business Entrepreneur
    (with AA or AS degree or certificate)
    Account Supervisor
    E-Commerce Entrepreneur
    E-Commerce Marketing Specialist
    Forum Manager
    Bill and Account Collectors
    Credit Authorizers
    Statistical Assistants
    Travel Agents
    Regional Sales Manager
    Retail/Wholesale Buyer
    (with BA or BS degree)
    Brand Manager
    E-Commerce Director
    Interactive Sales Engineer
    Sales Agent, Financial Services
    International Trade Specialist
    Marketing Research Analyst
    Wholesales Distribution Manager
    National Account Manager